While it's tempting to take on any client that comes your way, not all clients are good clients. Some may be too big, demanding too much of your time and resources, while others may be too small, providing insufficient income to justify the effort. In this article, we explore the concept of customer concentration and how to find the right balance in your agency's client portfolio for long-term success and profitability.
Read MoreExplore the Top Marketing Agency Conferences of 2024 with our comprehensive guide. Perfect for agency owners and leaders, this article highlights the most impactful conferences, workshops, and webinars for the year ahead.
Explore our comprehensive guide on crafting a winning strategy roadmap to propel your business forward. Discover innovative investment ideas and essential tips to elevate your agency's competitiveness and growth in the new year.
Read MoreMaximize the impact of your team offsite by asking yourself these questions. From strategic planning to team alignment, get ready to have an influential offsite experience.
Read MoreHarness the power of your existing clients! Here is a creative way you can motivate your account services team to drive incremental business and expand opportunities.
Read MoreLeverage the expertise of a board of advisors to take your business to the next level. This article explains why having one is important and how to find advisors for your board.
Read MoreBefore offering equity to your team, make sure you understand the implications. Read on for advice and information about employee partnerships, so you can make an informed decision.
Read MoreAre you an agency owner transitioning your business? Here's what to consider when planning out your internal transition for potential employees.
Read MoreNeed help nailing client interviews and closing more deals? Get the ultimate guide with questions that will help you better understand a prospects needs, challenges and desired outcomes.
Read MoreWhether you are welcoming your first interns or looking to evolve your current program, the following playbook provides a framework for success.
Read MorePlanning a company retreat can be a great way to bring your team together and recharge their batteries. By first answering your why and then choosing the right location and activities, you can create a retreat that is not only fun but also meaningful and relevant to your agency's goals and values.
Read More“Hire slow, fire fast" is an important philosophy for agencies to follow. By taking the time to find the right candidates who are a good cultural fit—and acting quickly to remove employees who are not a good fit—you can improve retention rates, reduce turnover, and maintain productivity.
Read MoreDiscover how you can take control of your agency's client relationships and own your value when going through the rescoping process. Get valuable advice with this guide from The Meade Company.
Read MoreExperience is the greatest teacher; but wouldn't it be nice to have a list of red flags so you know what behaviors, client requests, and personalities to watch out for when qualifying new clients. Once you recognize these red flags, you can be honest with yourself about potential deal breakers.
Read MoreMany of your clients have already tapped you on the shoulder, looking for guidance on how they should approach Black History month. “What should we say, and how should we show up to consumers?” I’ve compiled a list of do’s and don’ts to help you guide your clients during Black History Month.
Read MoreDon't let an unexpected event leave your agency in limbo. Find out what steps you need to take now to protect yourself and ensure your agency’s success.
Read MoreThe more comfortable you and your management team are with stay interviews, the better you'll become at understanding how to best serve your team.
Read MoreWhen someone starts a business, they may not be thinking of a long-term exit strategy or how their business could thrive without them. If they are the main person who holds the business together and don’t have a team that can drive the mission and perform essential business functions in their absence, they may be unintentionally setting themselves up for failure in the future.
Read MoreWhen we think of ways to reduce meetings times, then we can increase employee utilization and invest that time on revenue generating work.
Read MoreDon't leave your business vulnerable from an unexpected shift. Discover the importance of a buyout agreement and how it can help protect you and your agency's future success.
Read More
