On this episode of Get the Balance Right, I spoke with Heather about the benefits of Agency Positioning.
I told her listeners to start with the question, “what do you want to be famous for?” We then moved our discussion to the importance of becoming an expert and building a clear positioning strategy as the foundation for growth and longevity. I think the biggest takeaway from our discussion was the four questions you must ask and answer to develop a sustainable positioning strategy. Give a listen to find out those four questions.
Link to podcast: https://www.zeitzwolfeaccounting.com/blog/episode21